fbpx
Public Relations
  • June 12 2019 What to look for in PR agencies and how they can maximise your business exposure

    Byline: Jessy Marshall founder of Hive HQ PR can be a very grey area for some businesses and understanding why PR should be part of your marketing plan is crucial to building up brand exposure. Whether you have had PR before or are looking into investing in PR below are a few tips to help you Read More…

  • May 23 2019 Why media training is important for business leaders

    Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if Read More…

  • May 21 2019 Preparing for an IPO? Here are 4 things to consider in your PR strategy

    Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO, Read More…

  • March 27 2019 The big misconception about PR

    I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their Read More…

  • January 13 2017 Too good to be true: why a negative review could be exactly what your business needs 

    With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business Read More…

  • June 21 2016 Eight rules for branding your business

    Finding your brand voice and direction is the most important part of establishing a successful business. Iconic branding that has the power to stay always has a few things in common; simplicity, relatability and personality. There are many brands, businesses and even countries we admire for doing this so well; see Nike, Converse, Coca Cola Read More…

  • June 14 2016 Four steps to building relationships with journalists

    Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers, but did you end up buying from them? It’s doubtful. The reason is simple, you don’t know them or their product. The telemarketer hasn’t built rapport with you, in turn, Read More…

  • January 28 2016 ‘Old school’ thinking won’t cut it in the age of digital media

    For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and Read More…

  • November 25 2015 Three effective strategies for dealing with negative online feedback

    When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re Read More…

  • September 28 2015 How to build customer loyalty when starting out

    Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to Read More…

  • September 14 2015 3 Important truths entrepreneurs need to know about personal branding

    “I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated that audience to WooThemes. Today we have 500 000 customers and we’re a multimillion dollar revenue. I also managed to keep building my personal reputation which helped me create my new Read More…

  • September 8 2015 DIY PR placing small business ahead of the competition

    Competition and a hunger to succeed is driving small business to learn how to do their own Public Relations saving themselves thousands in advertising dollars. Morning television, radio shows and newspapers used to rely heavily on big business or celebrities as a voice in their stories but that’s starting to change. Small businesses are becoming Read More…

  • September 7 2015 The real cost of complaints for your business

    How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that rely on word of mouth referrals or who don’t have hundreds of customers buying from them every day. While complaints are Read More…

  • August 25 2015 How to make annual company financials more engaging

    When the annual financial results come onto the agenda at work, you’ll probably notice everyone’s eyes glazing over. This is incredibly unfortunate, with many not realising the huge opportunity missed to clearly and effectively communicate a company’s value and impact to both their employees and potential investors. With so many company financials falling into the Read More…

  • July 16 2015 The human cost of striving for profit

    Although profit is measured by dollars on the bottom line, the size of that profit can be a measure of how you treat people. Sometimes it is the processes we put in place that damage people.

Email Updates
Dynamic Poll
Is the term 'entrepreneur' used to loosely today?