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How to know when it’s time to outsource

Are you fantastic at absolutely everything? Probably not, but the chances are that you do have some significant areas you excel in. We all have our strengths and weaknesses, whether they relate to our personal or business lives.

It can be hard as a business owner to find the time to take care of every single aspect of your business and trying to work on tasks that are not high in your particular skill set can lead to frustration, mistakes and a lot of wasted time and money. How can you overcome this? For an increasing number of business owners, outsourcing is providing a way to make the most of their individual talents and offload the tasks that are not their strengths to someone who is more qualified.

Benefits of outsourcing for your business

Outsourcing can benefit businesses of all sizes but it is particularly suited to smaller operations. As the owner of a smaller business you may be partially or wholly responsible for a diverse number of tasks, including marketing, finance, sales, HR and admin. Where larger companies may have entire departments devoted to these different areas of running their businesses, chances are you are on your own or have minimal employees.

What do you do if you don’t have the space or budget for an entire finance department but hate chasing up invoices? This is where outsourcing can help. For a reasonable fee there are many professionals who would be happy to spend a few hours a week taking care of your invoicing, marketing and/or admin, leaving you free to focus on the tasks that do lie within your personal strengths and the overall business planning and strategic direction of your business.

Benefits of being an outsourcing business

On the other hand, with an increasing number of businesses seeing the need for outsourcing services, there has never been a better time to start an outsourcing business. No matter what your particular skill or talent, the chances are that someone, somewhere is willing to pay you to perform it and with the convenience of the internet, you are no longer confined by geographical boundaries.

What do you do best? Could you turn that into a business? From party organising, to planning marketing strategy, to virtual PA services, there are so many opportunities for enterprising individuals to enter the outsourcing market. As an outsourcer you may find you have the opportunity to tap into networks of other outsourcers too, so you can get on with running your business.

Outsourcing can be a mutually beneficial relationship for everyone involved and with the right professionals can be a win-win situation. Why not think about your individual strengths, likes and dislikes and decide whether you can outsource some of your business tasks? Saving time, money and frustration by delegating some of your work could leave you free to focus on what you do best and on further developing your business.

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Jo Macdermott

Jo Macdermott

<a href="http://au.linkedin.com/in/jomacdermott">Jo Macdermott</a> is the Chief Marketing Consultant at <a href="http://www.nextmarketing.com.au/">Next Marketing</a> in Melbourne. She has 15 years of marketing experience, is a Certified Practising Marketer and is a sought after marketing media commentator. Jo specialises in working with small and medium businesses. Follow her on <a href="https://twitter.com/NextMarketingAU">Twitter here</a>.

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