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Hot Tips
  • July 4 2019 The secret ingredient of a successful franchisee

    By Aaron Smith, KX Pilates founder Many in the franchising industry believe that you shouldn’t recruit franchisees with zero business experience. Here’s why I think business experience matters less than you think. There’s a standard list in franchising that outlines what traits potential franchisees should have and ‘past business experience’ or ‘business acumen’ is often Read More…

  • June 28 2019 Make the most of your biggest asset: your middle managers

    Middle managers often find the value they bring to an organisation being scrutinised, but recruiting expert Hays says they can be an organisation’s biggest asset – provided they have open and honest career development conversations, are given opportunities to develop their skills and are empowered by senior managers to make change happen. “As the link Read More…

  • June 28 2019 Thinking of starting a podcast? Here are the need-to-knows

    Thinking of starting a podcast? While it has never been easier to launch one – here’s the secret to making it thrive. People tell me all the time that they’d like their own podcast. When I ask why, people will often say they get together with their mates and that their chat is so good Read More…

  • June 14 2019 7 social media fails businesses need to avoid

    Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided Read More…

  • June 7 2019 A sale is only a sale once payment is made

    Most businesses trade on credit terms with their customers, letting them purchase as they need and pay later. This can be a great way for businesses to build their customer base and gain more work or sales, since customers will often buy more if they don’t have to pay immediately. However, extending credit to customers, Read More…

  • June 6 2019 How SMEs can avoid common financial pitfalls by managing cash flow

    Setting up a small business can be an exciting yet daunting experience. By the time you actually launch your business you have likely experienced a lot of uncharted waters, sleepless nights, caffeine highs and are generally left questioning your overall sanity. Trust me I know. In 2008 my brother and I started our business, Credit Read More…

  • June 4 2019 Agility: a business strategy

    Byline: Brad Newton, DocuSign, VP APAC We’re in the midst of the fourth industrial revolution, marked by extraordinary technological advances. For businesses it can sometimes feel like a bumpy road, but you really can do more than just hold on for the ride. Through economic downturn, industry upheaval, changing customer preferences or technological transformation, businesses Read More…

  • May 28 2019 How brands can better and effectively use influencers

    Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

  • May 21 2019 How to get a brand 10 times your size to join forces with you

    If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. Read More…

  • May 21 2019 Preparing for an IPO? Here are 4 things to consider in your PR strategy

    Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO, Read More…

  • May 20 2019 Growing your business insights from entrepreneur Janna DeVylder

    A mix of curiosity and compassion led Janna DeVylder to study psychology and anthropology. These disciplines proved to be the launching pad that sparked a strong desire to work in ways that would improve people’s lives. How? She co-founded a design collective to help organisations understand their customers and deliver them better services and products. Read More…

  • May 13 2019 Eight-speed economy the new challenge for business

    A Brisbane-based advisory firm says Australia is facing an eight-speed economy as an avalanche of conflicting forces converge to create an unprecedented air of uncertainty for business owners. Director Andrew Crealy says when the mining boom was in full swing a decade ago, businesses were grappling with a two-speed economy. “Put simply, this concept explained Read More…

  • May 10 2019 Luxury Escapes Founder’s success secrets

    Founding one of the world’s fastest growing travel websites, Luxury Escapes, Adam Schwab is an award winning entrepreneur with over 15 year’s experience in business and journalism. His passion for travel combined with knowledge of business allowed him to build one of Australia’s most profitable e-commerce companies in just five years without any external funding. With offices already Read More…

  • April 23 2019 Don’t change the marketing channel, Facebook still works

    Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend Read More…

  • April 18 2019 Advice for young wanna-be entrepreneurs from Peta Shulman

    When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be Read More…

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