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Strategy Articles

Throwing social media into the hospitality marketing mix

As consumers spend increasing amounts of time on social media networks,

Amplify marketing by leveraging social media: 10 tips

Planning and executing an effective online marketing strategy can be a

Turning clicks into conversions: Four ways to improve Facebook ads

Many small businesses have started using a variety of Facebook ads,

Approaching social media with the right mindset: three tips

You can't approach social media with a traditional media mindset, or

Kickstart your business Facebook page: six insider tips

With more than 800 million active Facebook users around the world,

A step-by-step guide to getting started on Twitter

Twitter has taken the social media world by storm and if

How to get the most from your marketing agency

Hiring a marketing agency is just the first step in achieving

Five golden rules for deciding on any new social network

First it was Facebook and Twitter, then came Google+ and now

The four social media characters

There are four main social media characters - where do you