Brand Articles

Five Branding Mistakes to Avoid

Most people don’t really understand branding. They think that they know

How to compete with the big guys when attracting talent to your small business

Attracting the right talent to your small business can be an

How to build your business by being authentic

A friend of mine once confessed: “I’d like to run my

New tech tool streamlines the trademark application process for small businesses

An online tool designed to make it easier for small businesses

It’s time… to hand over the leadership reins

Some years ago, I was advising two of the most impressive

Why being respected in business is much more profitable than desperately trying to be liked

Here are the ten brands with the most loyal customers in

Don’t blame it on Facebook: The reasons why you will lose social media followers in 2018

Facebook’s recent changes aren’t the only hit brands will take this

Lessons to takeaway from H&M’s PR disaster

Business moves fast these days. But if business is quick, social

“Get your hustle on”: Finder’s CEO shares four networking tips for businesses going global

Once you’ve established your business, it can be easy to get

CX marks the spot: Lessons for restoring trust with customers after a company data breach

Consumers have become increasingly comfortable with providing personal data to brands