Tag: Brand

LinkedIn today announced the launch of Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations.

One of the key benefits of domain registration is that it helps form a longer term strategy around brand protection for both your trademarks but also generic business area, but it can often a trap for new players or trusting business owners.

If you’re a business owner or manager, your business’ credibility relies hugely on your personal reputation, so it’s vital to make it an important focus in running your business.

As a small business owner, growing your business contacts and networking is central to your business success. However, traditional networking methods can be time-consuming and expensive which is why small business owners are investing their time building their online brand presence on LinkedIn.

Tourism Queensland has launched a new international brand ‘Queensland, Where Australia Shines’, the state’s first global tourism brand on the back of the successful ‘Best Job in the World’ campaign which attracted international attention.

Firm Spy, the online industry gossip site, has seen a spike in traffic after two law firms Mallesons Stephen Jaques and Clayton Utz banned staff after reports on the firms were placed online, branding Firm Spy as “irresponsible and inaccurate”.

I have talked about customer loyalty in the past (Loyalty really does matter), but after speaking with a business owner on this topic last week, I thought I might share some more thoughts with you.

I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.

Uniforms benefit culture, brand and employee satisfaction as well as performance, according to the views of a panel of contributors to ‘Fashion Fit for Business 2010’.

I was having a chat with my neighbour last week. We started chatting about things of national importance, like what the surf was like at the moment, and if he was going out in the morning.