Tag: Branding

In the early days of Lonely Planet, founder Tony Wheeler quickly learnt the importance of building a brand and protecting his valuable intellectual property (IP) overseas.

New technology and social media are great, but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.

The Jamaica Blue franchise has begun rolling out its new-look cafes, which have been designed to better reflect the Caribbean heritage of the brand.

Michelle Gamble blogs about creating a strong brand to better engage with customers.

“You don’t need a huge budget or long established brand to create raving fans.”

How do you manage a rebrand across an entire franchise network? Bakers Delight general manager Chris Caldwell explains.

Blockbuster Australia, operated independently of Blockbuster Inc in the US, will seek to distance itself from it’s beleaguered cousin with a multi-million dollar branding campaign.

Virgin Blue will undertake a complete overhaul of Virgin Blue Holdings’ brands (including V Australia) with Hans Hulsbosch the brains behind Qantas’ flying Kangaroo logo, hired as creative director for the airline.

‘Australia Unlimited’ is Australia’s new national brand to represent Australian quality, innovation and service worldwide announced by Minister for Trade Simon Crean.

Your brand is the way the world perceives your business, products and services. With thousands of new brands being developed every day, it has never been more important to develop a strong brand that differentiates itself from the competition. Top tips for successful branding: 1. Stand back and observe Take an objective look at your […]

Question I’ve just started my own business selling natural horse care products. I manufacture them myself (at the moment) and am wondering what’s the best way to get them out there into the market and raise my brand profile, so I can grow my business? I usually sell them at horse shows and pony clubs […]