Ranking well or ideally on top of search results can prove the difference in growing sales and brand preference in your industry, but achieving a high rank requires more than a great website – you need to know a thing or two about SEO.
Before you build business website, you need to think about the keywords your customers will type into Google to find you. Sound difficult? It doesn’t have to be.
Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.
Looking to invest in SEO this year but feeling nervous about hiring an SEO company? Fear not, Google feels your pain and wants to reward you for investing in your website rather than an SEO company. Here’s some sensible tips to help you invest your 2012 SEO budget for the best return.
Local businesses continue to fall behind when it comes to using a website to promote themselves, with research finding the majority of sites have substandard search engine optimisation (SEO).
Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.
Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.
Getting your business listed on search engines is no longer a question of why. Rather, it is a matter of what method and how soon. And knowing the difference between paying for placement (like pay-per- click via Google Adwords) and earning a good position organically (search engine optimisation) is key. Is one approach better than […]
You know about it, you kind of understand it, but it just isn’t happening for you. IT Geek and marketing whizz, Mary Henderson, unravels the essential SEO concepts that your website needs to be successful in the increasingly competitive battle of the ranks. Know Thy SEO. It may sound like an intergalactic encounter or a […]
Search engine optimisation for your website is not just about having other sites link to yours but about making sure you promote the most relevant parts of your site so people can find it. * Make sure the text on your site contains words and terms that people search for. If you call yourself a […]
