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How to optimise sales for your eCommerce business



eCommerce

By Guest Author

Every business owner wants to see their business reach success, and eCommerce businesses are no exception. Although a small part of this success relies on investment from other companies, most of it comes down to selling your product or service to a largeconsumer market. Without increasing sales year after year, it is unlikely you can push your eCommerce business to be the best it can be. However, it can be tricky to optimisesales when it seems you have tried everything you can. Luckily, there are some keytips to use this year, which can help your business adapt to the current markets and make as many sales as it can.

Spread brand awareness

When only a small amount of people know about your brand, it is almost impossible to bring in new customers to your online store. The trick to solving this is by spreading your brand awareness to encompass a largerfollowing. One of the newestbut most effective ways of doing this is by reaching out to social media influencers to help promote your products. In exchange for a free product or a small cut of the profits, they can reach thousands of followers that you may never have dreamed of reaching. When people know of your brand, they will be more likely to show interest in any future products you release.

Sell on multiple channels

Long gone are the days of purchasing goods in a catalogueor over the phone. In fact,even shopping in person has experienced a hugedownfall in recent years due to the growth of online shopping. Having a professional website set up is a great start, but you should also increase sales by using multi-channel eCommerce, which allows you to sell to a largertarget market. Instant messenger, apps, and social media are just a few ways you can do this. The more bases you cover, the more people will see your products. Thiswill also help you stay up to date with how online sales are changing.

Build on customer service

A large amountof an online store’s sales come from repeat customers. Without having a flawless customer service system in place, keeping customers can be a tricky task. Although having an amazingproduct can help you do this, it is also true that when a problem is resolvedsmoothly and quickly, people will be more likely to come back and buy from you. Innovations like social media are an ideal way of ensuring you are reaching as many customers as you can. By chatting on instant messenger, issues can be resolvedeasily, and you can maintain a human face for your business. Thisalso allows you to gain feedback from customers on your product. When you listen to such feedback, you can tweak your product to create one of higher-quality for your consumers. They will also notice when you have made these changes to suit them, meaning they will know you always have your customer in mind. Returning to buy your product won’t be a hard decision for them to make.