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Four secrets to better Twitter engagement


Social networking engagement graphic

Marketing | Social Media | Strategy

By Catriona Pollard

Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. When your followers trust you and see that you are providing them with valuable information they are more likely to re-tweet you. Gaining more re-tweets is a great way to reach a wider audience, gain new followers and increase your brand awareness.

Here are some tips to help you get more re-tweets and increase your engagement on Twitter:

1. Increase your engagement

Being an active participant in online conversations will not only help build your online profile, but will strengthen the relationships between you and your online community. Re-tweet generously, respond to mentions where relevant, thank your followers when they re-tweet you, and when you’re in need of some instant exposure, ask your followers to re-tweet you – if you’ve treated them well in the past, they’re more than likely to return the favour.

2. Stick to what you know

Whether you tweet for yourself or your business, identify the topics you specialise in and stick to them. By tweeting on a particular issue, you are positioning yourself as a thought leader in that field and building upon your credibility among the online community. Just as one would get quoted in a newspaper or magazine, the more people trust what you say and believe in your expertise, the more likely you are to get re-tweeted.

3. Provide valuable content to your followers

Before you start sending messages out to your community of Twitter followers, ask yourself why are they following you. Do they know you personally? Are they looking for advice? Do they read your blog, or are they a fan of your Facebook page? Once you understand what they are looking for, shape your Twitter content to meet their expectations and demonstrate that you are dedicated to building a relationship and providing value.

4. Time your tweets

Depending on the nature of your followers, certain times of the day and week will have higher Twitter traffic than others. It is important to gain an understanding of the Twitter habits of your followers. Consider whether they can tweet during work hours, or whether the majority of them are overseas in different time-zones. Then you can schedule your tweets to match their routines.

And finally, remember to keep your tweets shorter than 140 characters so that your followers are able to re-tweet them.