Customer service is the biggest retail cliché around. NOBODY ever disagrees with its relative importance, even though hardly anybody can quote any real evidence as to why it works, and very rarely prove its efficacy anyway.
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Retailers employ different strategies to boost sales and profits. The three listed below are interesting for different reasons, but they do raise an interesting ethical dilemma.
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Imagine you (and only you) had the cure for incurable disease. Moral issues aside, how much would you charge? Think about that for a moment before reading on… How much would you charge?
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I went shopping for a dress (actually my wife did, but I had to tag along) as you do. What I saw was funny if it wasn’t so sad: four retail businesses that are struggling and rapidly heading for the scrap heap.
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