Copying another business or brand – is it ever OK?
When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.
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How systems can make your business more effective and manageable
Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.
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Three ingredients for a memorable brand and great reputation
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
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Six ways to create an eNewsletter that works
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
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Three ways to weather-proof your business against bad conditions
Just like the weather, businesses go through spells of good and bad conditions, but there are a few simple ways you can protect your business from the peaks and troughs.
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Is direct mail marketing still effective?
Direct mail marketing has become less popular since the advent of email, meaning consumer letterboxes are becoming less crowded as inboxes become increasingly full. See the opportunity here?
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‘Guruitis’ – Becoming an expert in your industry
There are a lot of ‘so-called’ gurus out there; marketing gurus, sports gurus, relationship gurus, sales gurus, wealth gurus… how are you supposed to stand out from the crowd?
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Teaming with the right people to grow your business
A strategic alliance or joint venture could be just the thing to take your business to the next level. Franziska Iseli-Hall has some tips for what to look out for when forming a joint venture.
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Putting your lifestyle first in 2012
Still battling to get your work/life balance right? Franziska Iseli-Hall has some tips for making 2012 the year you reclaim your lifestyle.
“It might seem hard to make drastic changes, but you can still adjust your business step-by-step to get closer to your ideal lifestyle…”
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Small businesses! No sitting, no waiting
The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Year.
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Who said online marketing for small business is over?
Franziska Iseli-Hall blogs about making the most of online marketing.
“…the internet can be a very cost effective platform for small businesses to attract clients.”
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Articles by Franziska Iseli-Hall
