These may be troubled times, but that’s no reason to shy away from doing everything you can to maintain your market share, writes Ian Murray. People who know that I have a background in marketing with major international companies often ask me, “Why do you have to have to advertise that product, when everyone knows [...]
...read more
It may be a case of money’s too tight to mention when it comes to export finance at the moment but, as Ian Murray explains, now is the best time to talk. Recent research conducted by the Australian Institute of Export clearly highlights the fact that it’s getting harder to financing exports, and exporters reckon [...]
...read more
There is a lot of money to be made from promoting and exporting the successes of our Australian sports stars and according to Ian Murray, we’re getting more from our $17 million investment than an Olympic gold medal. I was watching Insiders on the ABC and the issue of how much it cost for Australia [...]
...read more
He conducted a review of business programs in 1996 and was appointed an Officer of the Order of Australia in 2005, but what does David Mortimer have to do with export policy today? The submissions we put into the Federal Government’s Review of Export Policy and Programs commenced with the words: “Never has broadening and [...]
...read more
With the 2008 export awards approaching, Ian Murray says it’s time to forget the global economic crisis and focus on Australia’s export achievements. With the dollar rising, credit markets failing and the Government’s report on Export Policy & Programs hitting our desks, I though it best to look at the brighter side of export life [...]
...read more