The best of the best focus on how they can provide value to the customer whilst the average retailer looks at the price of the product. Research around the world shows that price is not the main priority when customers go shopping.
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One of the main challenges manufacturers and retailers have is establishing credibility with the customer. According to research the consumer is more likely to trust information received via their own research, on the web or from friends that from a salesperson. Some industries have an easier job of getting the credibility message across than other, [...]
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