When we start working with new clients, we ask them where they would like to see media coverage about their brand. As far as prime time current affairs programs are concerned, such as Channel Nine’s A Current Affair or Channel Seven’s Today Tonight, our clients fall into two main camps – those who would love [...]
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If you are hoping to obtain media exposure for your brand, one thing that journalists love to do is to talk to somebody who has used your product or service first hand and to learn how it changed their life. This might sound rather dramatic but at the end of the day, what interests readers/viewers/listeners [...]
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If you are thinking about engaging in PR activity to build your brand awareness this year, I have one very important piece of advice for you. Please keep media deadlines in mind. I understand if you do not work in the media industry there is no reason why you would know when journalists’ deadlines [...]
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I attended a fantastic one day workshop for directors of PR companies on Friday, which was put on by the Public Relations Institute of Australia (PRIA).
...read moreI meet with many marketing managers and business owners who are about to launch a new product or product line, online business or service and they assume, or have often been advised, that the best way to go about the launch is to throw a fabulous party.
...read moreOne of the questions that we are asked often by our clients is whether we would recommend engaging a celebrity to endorse their product. Our answer is always the same – do not hire a celebrity to boost your PR campaign as journalists will not write about something just because someone famous is plugging it. [...]
...read moreOne of the strategies that marketers and PR companies use to achieve both media and consumer attention for a brand is to create a public stunt. While some well executed (and usually amply funded stunts) can work brilliantly, others seem to fall flat on their face.
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For those of you who aren’t aware, there has been a bit of a debate this week between PRs and journalists which has highlighted what can go wrong when offering a journalist an exclusive.
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There has been a bit of a debate going on of late about the appropriateness of PRs sending gifts to journalists in order to get on their ‘good side’ or to convince them to run a story.
...read moreI have to admit I created a Twitter account begrudgingly. I was extremely curious as my colleagues had jumped on the bandwagon months ago and had been telling me stories of strange and wonderful connections that take place on this exotic communication landscape. The reason for my procrastination was that I am time poor and [...]
...read moreIn my time as Managing Director of WordStorm I have come across two types of clients. The first are the dream type – they understand that great publicity does not come about overnight and they trust that over the period of time that we have agreed to work together we will do our best to [...]
...read moreMy husband and I dared to go camping a couple of weeks ago with our three year old and one year old. It took a couple of hours to put the tent up (I wasn’t much help), it rained most of the weekend and on the second and final night I think I was more [...]
...read moreThe media coming out from the USA is known to be full of scare mongering and sensationally presented stories bordering on the ridiculous. It was no surprise to me then, when watching 60 minutes this Sunday night they included a report from CBS news about a new computer virus that has invaded the world’s computers [...]
...read moreAs we all know, communicating and marketing via the online medium is hotting up. It seems to have reached a frenzy in 09 with business owners and marketing managers wanting to be involved in the frenzy and the PR and Advertising industry trying to keep up and offer clients effective social media marketing solutions. This [...]
...read moreLast week, the PR industry was put in the spotlight with Jen Bishop’s blog ‘Media coverage or your PR for free?’ I understand Jen’s concerns about where she sits with the whole ‘guaranteeing PR coverage for clients or they get it for free’ debate. However, I don’t think she should feel pressured to publish an [...]
...read moreWith the New Year upon us it is a good time to sit down and take stock of your business and set some goals and resolutions for 2009. How will you communicate with your current and potential customers? What areas of marketing should you be focusing on to get the best return on investment? Despite [...]
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