To deliver quality customer service, businesses must work to understand the customers’ needs, how they like to buy – in-store, online or a combination of the both – and how to accommodate these requirements. Here are some simple ways to do this effectively.
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The bring-your-own-device trend has taken off, based largely on the popularity of iOS and Android smartphones and tablets. But the freedom associated with allowing employees to choose their devices comes at a price. Companies have opened up a Pandora’s box of potential technical issues, only some of which have come to light.
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Studies have shown that poor performance of eCommerce websites can directly result in loss of revenue, poor customer satisfaction and damaged reputation – it takes just a second for a customer to switch to a competitor’s site. This expert advice will help you ensure your site is up to scratch.
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In the web’s early days, you hosted a site and all its applications on your own infrastructure, which you fully controlled. Today’s online businesses are increasingly comprised of several outside sources that your company depends on 24/7 – and just one poor performer can cause an entire application to slow down.
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The average web site includes components from eight or more different hosts, which help drive traffic, increase conversions and improve customer satisfaction but also increase complexity and page weights that decrease site performance and compromise the customer experience. Use this checklist to assess the strength and vulnerabilities of your website.
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Increasingly, online retailers are relying on cloud-based services and applications to run their businesses. But with this reliance on outside services comes a grave risk: they’re relinquishing control of the end-user experience.
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