Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.
...read more
Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?
...read more
Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.
...read more
Do you struggle to find the right thing to post on LinkedIn? To help eliminate this brain block, Rebecca Wilson has created a list of LinkedIn Do’s and Dont’s.
...read more
Rebecca Wilson blogs about the impact the Qantas grounding has had on the reliable Australian brand.
“The Qantas grounding is another blow to the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.”
...read more