Author Articles

5 reasons why PR is critical for the success of your Startup

  When I came to Australia from the UK, via Hong

To be an entrepreneur or stay in corporate – what’s your personal poison?

Some people have a great idea they want to see through,

Can a sales promotion make a difference?

Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old

Lessons in innovation from Steve Wozniak

Taking inspiration from Steve Wozniak's recent trip to Australia, Sharon Williams

Don’t be a succession planning statistic: Expert advice

In the day to day running of your business you may

Four secrets to better delegation

Are you one of those control freak small business owners with

Now’s the time to connect with past customers

CRM isn’t just about database software. Customer relationship management is a

Back to basics: Twitter for the unconverted

Are you one of the few who still doesn’t know what

Reputation management and branding

The brand value of a company now appears on the balance

The debate: University degree versus experience

Is a degree the be all and end all? Not when