Dynamic Business

Where is cash when you need it? Here’s an in-depth look at the art of raising good debt over bad in a world characterised by a number of emerging new trends.

For the most part, businesses run well, employees love their job, and employers are good people. But when it goes wrong, it can go badly wrong for both. The threat of legal action has greater consequences than you think – let’s put it in perspective.

A simple soccer game can train you to run a business effectively. Not convinced? To win at soccer, you need purpose, direction, strategy, team, performance, crowd support, satisfaction, results and much continual learning. The same goes in business, so here are eight ways to turn your organisation into a match-winner.

Growth is a continual driver for business owners, but how are you supposed to know when and what to grow and what will work best for you?

After a difficult year for many small businesses, 2012 will be the time of innovation and reinvention in the sector.

There are four main social media characters – where do you fit in? And is social media really for everyone?

Strategy is the ‘how’ you are going to achieve the outcome. Objectives are ‘what’ you want to achieve. The plan is the step-by-step ‘actions’ you are going to take to get there. How’s your business strategy looking?

I came to entrepreneurship on the birth of my first child. My corporate world didn’t look kindly at my first pregnancy 16 years ago and new to Australia, knowing a handful of people, I decided to start my own thing.

From social media and technology to good old-fashioned customer service, what does 2011 hold for small businesses?

Do you need to be a Donald Trump to run your own business? No, but some of those well-known traits help! Here’s seven fool proof tips to help you run your own business.

Whether iSnack 2.0 was a publicity stunt from the start or a genuine renaming gone wrong, it’s provided a great case study in branding and rebranding. So what lessons can we learn from iSnack 2.0?

Some argue the GFC is yet to reach its full climax with the larger downturn set to arrive early next year. None of us know for sure if this will happen but we need to ensure we are prepared any situation. What can you do now to prepare yourself to be n the best possible position when the recession is over?

You only get one chance to make a first impression. If you’re a leader or an expert—whether you like it or not —you are captain of your personal brand.

Outsourcing is a great business strategy but, like all relationships, it can be disappointing if poorly managed. Here is how to do it right:

One of the smartest pieces of advice I’ve received is to outsource all non-core activities, acknowledge my strengths, recognise my weaknesses and work with that knowledge instead of fighting it. Focus on what you do best, and outsource the rest.

Database accuracy has a direct return on investment (ROI) on your campaign success. So who is keeping your database in superb shape and why is your database your single most valuable business possession?

Developing your personal brand is the most effective way to stay ahead of the game. Difficult times see the strong and the weak divide – so focus now and take advantage of the green shoots of recovery – it is just around the corner. And remember the stronger a CEO leadership brand, the closer the [...]

Ever loved someone at an interview, only to find—a month into the job—that they were a big mistake? There’s no magic formula for hiring and sometimes you have to go with your gut. But here are some top tips for recruiting the right person for the job.

A great way to boost your business profile and reach is through networking and partnership marketing. Aligning yourself with another business to deliver a product/service, will allow you to extend your customer base and boost your profile within the marketplace. Typically, partnerships are formed when two or more companies find value for their customers in [...]

Salespeople are often given a hard time by their non-sales colleagues. But sales people are crucial to your business’ success and shouldn’t be overlooked. Sharon Williams looks at the importance of a good sales kit.