How you can monitor trending topics and make them work for your business – in search as well as social media.
Search giant Google has released its “Zeitgeist 2012,” the list of the top search terms and trends over the last year, culled from 1.2 trillion searches in nearly 150 languages. The list has been broken up by topic, including top keyword searches, images, people and events.
Sadly, “small business” didn’t make any of the lists, which were mainly dominated by big news and pop culture references. For instance, Whitney Houston,Gangnam Style, Hurricane Sandy, iPad 3 and Diablo 3 rounded out the top five searches for 2012.
While Google’s top search terms might not directly influence your industry, don’t dismiss them altogether. Staying on top of popular or trending topics on search engines and social media can provide business owners an opportunity to “get your name out there by sharing something you already have online that meets the need of what people are discussing,” says Jessica Bowman, founder of Austin, Texas-based SEO consulting firm SEOinhouse. “Or you can quickly whip up a great resource, blog post or video to address” the trending search terms or topics.
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