Why women business owners feel more successful

Woman in business attire flying like a superhero

An informal survey released this week suggests that women entrepreneurs are more confident about their business’s success than their male counterparts and offers some clues as to why.

They say men are from Mars and women… well, you know. According to a new survey, the genders’ differing natures play out in the world of entrepreneurship, too, with women feeling more confident in their success than men.

The Hartford Financial Services Group’s not-quite-scientific survey of 1,004 small business owners included 271 women and 733 men. More than 90 percent of the women entrepreneurs viewed their business as a success. Only 80 percent of men felt the same way. What factors contribute to women’s confidence? Here are some clues from the survey’s findings:

  • More risk-averse. About 55 percent of the women viewed themselves as conservative in taking risks in their business, compared with 47 percent of men. Also, 80 percent of women responded that they did not think taking more risks would make them more successful.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com.

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