How to break bad news to clients
3 tips for delivering bad news without hurting the client relationship or your credibility.
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The key to excellent visual marketing materials
Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.
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How to act ethically in sales and procurement
Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here’s some expert advice for how to manage yours more effectively, for the sake of your brand.
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How to be unforgettable online
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won’t ever forget.
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How to use testimonials to drive business growth
Testimonials can be a driver of business growth, as they create social proof of the credibility of your brand. Authenticity is what takes a testimonial from good to great, and to achieve this you need to ask clients to present their praise in a meaningful way. Here’s how.
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The seven characteristics of highly effective boards
A board plays a vital role in the reputation of an organisation, its culture, growth, failures and success, but members need to understand how good governance principles and practices manifest at a board level.
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12 online PR blunders to avoid
Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess.
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Apple topples JB Hi-Fi in reputation index
Apple Australia has ended JB Hi-Fi’s two year reign at the top of the AMR Corporate Reputation Index, in its very first year of inclusion in the survey.
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Improving your reputation with a business award: Winning tips
If there’s one certainty in business, it’s that companies love winning awards. Not only do trophies look nice on the mantelpiece, but as many past winners know, success at award time can have a telling effect on the future of your business.
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How to repair a damaged reputation online
Online rumours got your brand down? Get ready to fight back.
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Secrets of the 10 most-trusted brands
Dreaming of the day your business becomes a household name? Follow these examples.
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From politics to business: What matters most is personal brand
A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.
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Managing your online reputation in three steps
You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.
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Biggest PR blunders of 2011 revealed, Qantas features heavily
Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?
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Reputation management and branding
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.
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Getting started in business via channel enhancement
Getting started in business is tough. Winning the confidence of your customer and essentially creating a brand that positions you as a reliable supplier is where we all aspire to be. But once the hard work is done, the rest is not so difficult.
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