business reputation Articles

Australia’s small businesses: optimistic or foolhardy?

One of the requirements for businesses to secure a bank loan

How to create a strong brand for a professional services business

Creating a strong brand is becoming increasingly crucial for professional services

Everything you need to know about your startup’s brand identity

When people hear about your business, what do you want them

How to break bad news to clients

3 tips for delivering bad news without hurting the client relationship

The key to excellent visual marketing materials

Your website, business cards and any other visual information you produce

How to act ethically in sales and procurement

Ethical procurement practices and choices surrounding sourcing and distribution activities can

How to be unforgettable online

Building a memorable brand begins with defining who you are, and

How to use testimonials to drive business growth

Testimonials can be a driver of business growth, as they create

The seven characteristics of highly effective boards

A board plays a vital role in the reputation of an

12 online PR blunders to avoid

Do you Facebook during happy hour? Retweet without doing your research?