There are a dozen cafes within one block of the office and I’ve tried them all. So what drives my customer loyalty? What is it about this one place that has …
Delivering exceptional customer experience is increasingly recognised as an important means of driving competitive advantage.
Unlocking exactly what retailers can do in order to elicit higher premiums from shoppers is not a secret. In fact, it’s quite simple.
It’s not rocket science – customers want to have positive experiences when interacting with your business.
There's an entire field dedicated to studying how to nudge consumers to spend more--and it has come up with some pretty bizarre findings.
Traditional wisdom says business is a dog-eat-dog world, but new evidence turns that old saying on its head: the people who rise to the top may actually be the …
Customer satisfaction is a joke. It's customer loyalty that's the real challenge.
Here's how one recent experience cemented my loyalty to a chocolate company.
How important is loyalty and leadership when getting a business up and running? In this blog post Michael Derin explores some lessons from history.
I have talked about customer loyalty in the past (Loyalty really does matter), but after speaking with a business owner on this topic last week, I thought I …