3 weird ways to get customers to spend more
There’s an entire field dedicated to studying how to nudge consumers to spend more–and it has come up with some pretty bizarre findings.
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How to get ahead by being generous
Traditional wisdom says business is a dog-eat-dog world, but new evidence turns that old saying on its head: the people who rise to the top may actually be the most generous.
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4 keys to customer loyalty
Customer satisfaction is a joke. It’s customer loyalty that’s the real challenge.
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How to land a customer for life
Here’s how one recent experience cemented my loyalty to a chocolate company.
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Beware the Ides of March! Loyalty and leadership
How important is loyalty and leadership when getting a business up and running? In this blog post Michael Derin explores some lessons from history.
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Customer loyalty doesn’t just happen
I have talked about customer loyalty in the past (Loyalty really does matter), but after speaking with a business owner on this topic last week, I thought I might share some more thoughts with you.
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How to use social media as a loyalty tool
I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.
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Why your existing customers are your best friends
Even though it’s important to pursue new customers and new markets, it’s absolutely crucial not to neglect the customers that have supported and given you the success you enjoy today.
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One negative customer review online can cost you 30 customers
If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.
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