Can a sales promotion make a difference?
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
...read moreArticles Tagged 'Sharon Williams'
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Lessons in innovation from Steve Wozniak
Taking inspiration from Steve Wozniak’s recent trip to Australia, Sharon Williams shares her 10 top tips for inspiring innovation in your business.
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Don’t be a succession planning statistic: Expert advice
In the day to day running of your business you may not have had time to consider how you’re going to exit it. But you really should, as it will affect how you run it.
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Four secrets to better delegation
Are you one of those control freak small business owners with so much on your plate you don’t have time to breathe? You need to learn the art of delegation.
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Hiring tips for tough economic times
Growth is a continual driver for business owners, but how are you supposed to know when and what to grow and what will work best for you?
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For businesses, 2012 is all about bravery
After a difficult year for many small businesses, 2012 will be the time of innovation and reinvention in the sector.
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Now’s the time to connect with past customers
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
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The four social media characters
There are four main social media characters – where do you fit in? And is social media really for everyone?
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A business guide to strategy
Strategy is the ‘how’ you are going to achieve the outcome. Objectives are ‘what’ you want to achieve. The plan is the step-by-step ‘actions’ you are going to take to get there. How’s your business strategy looking?
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Back to basics: Twitter for the unconverted
Are you one of the few who still doesn’t know what Twitter is, let alone how to make it work for your small business? If so, read on…
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Reputation management and branding
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.
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The debate: University degree versus experience
Is a degree the be all and end all? Not when everyone else has one too. And what could you benefit from nurturing graduates in your workplace?
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Taurus and Beyond Digital Media to host ‘No Bull’ social media seminar
Taurus has announced today it has agreed an exclusive partnership with Beyond Digital Media to cement its TaurusEngage offering.
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