Strategy is the ‘how’ you are going to achieve the outcome. Objectives are ‘what’ you want to achieve. The plan is the step-by-step ‘actions’ you are going to take to get there. How’s your business strategy looking?
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.