Tag: Target Customers

I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]

Every services business needs a pipeline, and if they use it correctly, should be able to project upcoming revenue and resource requirements for several months into the future. Create one using these six steps.