Is the Twitter reaction to earth shattering TV moments more than just noise? Networks and advertisers should probably pay attention.
When a momentous television event takes place like, say, (spoiler alert) Cousin Matthew’s tragic end on Downton Abbey or Seth MacFarlane’s boob song at the Oscars, you can be sure the Twittersphere lights up with reaction.
And apparently, now there is evidence of a direct correlation between Twitter chatter and TV ratings, according to a recent study by Nielsen and SocialGuide.
The study found that premiere TV episodes which saw an 8.5 percent increase in related Twitter activity also saw a 1 percent increase in TV program ratings among 18 to 34 year olds.
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