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Expert
  • May 28 2019 How brands can better and effectively use influencers

    Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

  • May 27 2019 What are your obligations if an employee is sick during their annual leave?

    When most people think of taking annual leave, they don’t anticipate spending that time either sick in bed or in hospital with a family member. However, the reality is that unforeseeable events can occur and potentially derail an intended vacation or any leave plans. So, what are an employer’s obligations if their employees get sick Read More…

  • May 27 2019 Surviving workplace bullying: 5 steps to success

    I’m a former victim of extreme workplace bullying. For more than three years, I worked in the global resources industry in Australia, running health and well-being programs and striving to create safe, healthy and productive work environments for a mostly-male workforce. To anyone looking in from the outside, it would have seemed I was powering Read More…

  • May 24 2019 How to scale up your business globally – and effectively

    Byline: David Link, CEO & Founder of Verrency Overseas expansion is often considered for homegrown companies looking to increase their revenue and customer base. While the lure of international expansion can be promising, it is no easy path in understanding a new environment and also being able to upscale existing operations. Your capital and human Read More…

  • May 24 2019 Why selling online makes smart sense for Australian service businesses

    In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows Read More…

  • May 23 2019 Why media training is important for business leaders

    Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if Read More…

  • May 23 2019 You don’t have to do everything; the power of outsourcing in small business

    To achieve my business mission, I cannot be bogged down creating websites, running social media campaigns, building sales funnels and doing my own PR. If I want to do what I do best, I leave the rest to the best. This is otherwise known as outsourcing. It is easy when you start a business to Read More…

  • May 22 2019 Let’s Talk: Growth

    From unicorn to decacorn – are these newly bred startups here to stay? With seemingly more and more workers breaking free from the chains of the corporate world to embark on their own business journey, seeking a better life quality and meaningfulness, we’re asking whether those startups are here to stay… or whether they will Read More…

  • May 22 2019 How do verbal promises become legally binding?

    Dynamic Business revisits a highly interesting topic on how verbal promises become legally binding, what that looks like and when it becomes “official.” In 2013, Lachlan McKnight gave us his expertise on the matter, helping small business owners understand where that line is.  Lachlan is the CEO of LegalVision. He co-founded LegalVision in 2012 with Read More…

  • May 21 2019 Interview discussion: the qualities of a great leader

    Ben Foote, CEO of the Australian Institute of Management, shared his insights into the skills and strategies on upskilling and staying relevant in an ever-evolving workforce in an exclusive interview with Dynamic Business. As automation technologies take over more routine, people at work will spend over 60 percent more time using technological skills and over 40 percent Read More…

  • May 21 2019 How to get a brand 10 times your size to join forces with you

    If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. Read More…

  • May 21 2019 Preparing for an IPO? Here are 4 things to consider in your PR strategy

    Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO, Read More…

  • May 21 2019 Making teamwork work

    Team days often have a poor reputation and, because it is so hard to get it right, allocating time and effort to team effectiveness is often avoided or simply cut from the budget. So how do we make teamwork, work? According to the 2019 Human Synergistics International Research report, teams that work in a constructive Read More…

  • May 20 2019 Let’s Talk: Competition

    Today we posed the question of competition, and whether the big financial institutions can survive without Fintech or not. We know that competition in the banking landscape is very low, with the big 4 still holding most of the power in the market. It’s been a subject that we have discussed a lot at Dynamic Read More…

  • May 14 2019 The power of human connection

    In a world where businesses grow more alienated from their customers every day, the rise of AI and chatbots threaten to cut out human connection entirely. One single negative customer experience can result in the loss of a potential loyal and lucrative client, and these are the times when businesses need human intervention. Automated customer Read More…

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Dynamic Poll
Is the term 'entrepreneur' used to loosely today?
  • No 67%, 2 votes
    2 votes 67%
    2 votes - 67% of all votes
  • Yes 33%, 1 vote
    1 vote 33%
    1 vote - 33% of all votes
Total Votes: 3
July 19, 2019