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Chief Innovation and Disruption officer joins the C-Suite

On a list of 2013 business buzzwords, ‘innovation’ and ‘disruption’ would surely rank right at the top.

With such a pronounced emphasis on both concepts, it was only a matter of time before the role of CID burst onto the scene.

Life Insurer TAL has appointed its first Chief Innovation and Disruption officer.

CEO Jim Minto said the role of CID is designed to ensure that as a company, all ideas and innovations are considered, with an emphasis on meeting customer needs, and integrating innovation into all parts of the business in the future.

The purpose of the role is to ‘disrupt the status quo’ and provide solutions for customers that businesses had not considered before.

Start-up venture entrepreneur Tim Thorne is migrating to Australia from England to take up the role in early November.