Create your personal brand: 8 steps

personal brand

Take control of your online presence to create a memorable personal brand.

Personal branding has evolved since management guru Tom Peters defined the term way back in 1997. (He also provided some wicked quaint advice, like “sell the sizzle, not the steak.”)

Today, your personal brand reflects the information that’s available about you on the Web, mostly on social media platforms. This post explains how to create your personal online brand online, based on interviews with four of the smartest people in the branding business:

1. Know yourself and what you’re good at.

Your personal brand reflect who you are, so you can’t possibly brand yourself if you’re clueless about yourself. This doesn’t mean navel-gazing, but rather a realistic assessment of your strengths and weaknesses, what you love doing, and the skills that you’ve mastered or are working to master.

…to read this article in full, visit leading US small business resource, Inc.

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