Apple topples JB Hi-Fi in reputation index
Apple Australia has ended JB Hi-Fi’s two year reign at the top of the AMR Corporate Reputation Index, in its very first year of inclusion in the survey.
Apple Australia has ended JB Hi-Fi’s two year reign at the top of the AMR Corporate Reputation Index, in its very first year of inclusion in the survey.
Building a brand isn’t just about creating a great logo, slogan or an ad campaign. Here’s what SMBs can learn from some of the best in the business – Woolworths, Virgin Australia and Apple.
Friends in high places can help your company take off–but big endorsements cost big bucks. See how these companies found famous fans.
Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?
Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online – and how user-generated reviews can affect your own brand or business.
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
If there’s one certainty in business, it’s that companies love winning awards. Not only do trophies look nice on the mantelpiece, but as many past winners know, success at award time can have a telling effect on the future of your business.
Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.
Online rumours got your brand down? Get ready to fight back.