Taurus Marketing Articles

Don’t get comfortable, take strategic risks

Hey, this is life Jim – and it is just as you

Now’s the time to connect with past customers

CRM isn’t just about database software. Customer relationship management is a

The four social media characters

There are four main social media characters - where do you

A business guide to strategy

Strategy is the ‘how’ you are going to achieve the outcome.

Back to basics: Twitter for the unconverted

Are you one of the few who still doesn’t know what

Reputation management and branding

The brand value of a company now appears on the balance