Now’s the time to connect with past customers
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
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The four social media characters
There are four main social media characters – where do you fit in? And is social media really for everyone?
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A business guide to strategy
Strategy is the ‘how’ you are going to achieve the outcome. Objectives are ‘what’ you want to achieve. The plan is the step-by-step ‘actions’ you are going to take to get there. How’s your business strategy looking?
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Back to basics: Twitter for the unconverted
Are you one of the few who still doesn’t know what Twitter is, let alone how to make it work for your small business? If so, read on…
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Reputation management and branding
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.
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