Author Articles

Why should you get involved with forums?

The question should be, why aren't you involved with forums already?

Why you need one social media person in your business

Though it might seem easier for a few employees to share

How to be ethical on social media

Real-world ethics should be part of the social media experience, but

Engaging your customers on Twitter

Still not engaging with current and prospective customers on Twitter? Here's

Minding your p’s and q’s online

Catriona Pollard blogs about minding your manners online. "Just like keeping your

What social media platforms are right for you?

Catriona Pollard blogs about choosing the right social media platform to

Deciding whether PR is right for your business

Catriona Pollard blogs about deciding whether or not public relations is

Networking for women – what’s the point?

Catriona Pollard blogs about the benefits of women's networking groups. "Business networking

Is social media outsourcing a good idea?

Catriona Pollard looks at whether you should outsource your next social

Your business will struggle without a listening post

Catriona Pollard blogs about using social media as a listening post