Author Articles

5 Common misconceptions about social media marketing

Like most things that are trendy, everyone has something to say

Three effective strategies for dealing with negative online feedback

When you’re running a business, no matter how hard you try,

What makes a great logo?

Whatever size and type of business you’re running, a logo is

The real cost of complaints for your business

How many complaints does your business get every week or month?

Why you should pay attention to your customers’ buying process

Increasing your sales through marketing requires a deep understanding of who

Digital disruption: Threat or Opportunity?

If you’re in business, and even if you’re not, you have

How can understanding your sales funnel help your business

If you’ve been involved in sales and marketing on any level,

How to create a strong brand for a professional services business

Creating a strong brand is becoming increasingly crucial for professional services

How to increase your Twitter engagement and boost your business

Platforms like Twitter work best if you use them to engage

How can understanding your sales funnel help your business?

A visual way to depict the process your customers take from