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Advertising | Marketing
  • March 4 2019 Boring brochure-ware or lead generation powerhouse? Optimising your web site will drive customer engagement and demand

    More often than not, your web site is the first form of contact prospects will have with your business, so are you putting your best face forward? For some businesses, they’re powerful assets while for others they’re little more than a stake in the electronic sod. Having one of the latter variety can be a Read More…

  • March 1 2019 The future of Marketing

    The rise of big data, digitisation and globalisation have evolved the role of a marketer and marketing departments dramatically. There has been a tendency in the past to view marketing departments as a cost rather than revenue, but with an increased focus on Return on Investment (ROI) this is evolving. Digital channels and data continue Read More…

  • October 9 2018 Penalties of Competition law, is your business at risk?

    Australia’s legal system has transformed significantly in recent times, and with increasingly regulated working environments it’s essential that business owners are aware of potential legal risks. Competition law is defined as “a law that is intended to make sure there is fair competition between businesses, for example by making rules to control monopolies”. One of Read More…

  • August 21 2018 How to use marketing to improve sales

    Marketing can be used for many things, andone of them includes to help grow your business. It has also been proven to be one of the most effective ways of improving and increasing sales. You may presently be at a stage in your business where you’re experiencing a decrease in revenue or feel the need Read More…

  • April 7 2017 How to effectively manage your brand

    Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. Read More…

  • February 8 2017 Inside The Marketing Group: pooling SMEs under an umbrella to help them succeed

    Taken on their own, sticks can be snapped. Bundled together, they are not so easily broken. This analogy appears to underpin the operations of The Marketing Group, which seeks to unite SMEs in the marketing and advertising industry so that each can ‘punch above their weight’ on their own terms.   The Marketing Group was launched Read More…

  • November 16 2016 Print is dead. Long live print.

    In an age where so much human interaction and communication takes place online, it’s natural to think that printed, physical products might be losing ground. But the opposite is true. We’ve definitely seen a resurgence of the analog with many people feeling that, even with all the advantages of digital products, some things are not Read More…

  • August 9 2016 Promote your business all year long: Leveraging events, networks, sponsorships and more

    Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help your business grow. But there’s also some unconventional ways to help you promote your business around the clock. If you’re looking for ways to to promote your business all year long Read More…

  • July 27 2016 Why potential customers ignore your ads

    The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. While there is much to learn, one truth stands out: if your advertising isn’t working, you’re doing it wrong. Read More…

  • June 24 2016 Why supporting charities makes good business sense

      Giving to charity is generally done without an expectation of financial gain, but it can reap surprising benefits in other ways. If your business has the funds and opportunity to sponsor or support a worthwhile not-for-profit cause, here are some great reasons to consider jumping at the chance to do so. Improving PR and Read More…

  • April 4 2016 Local marketing: Online tips for small business owners

    Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to Read More…

  • April 1 2016 Going against the grain and going strong: The advertising start-up reviving a lost art

    We demand more, we want things quicker, and of course, we want it cheaper. These are the commercial pressures a number of industries are grappling with today – and few are exempt. We’ve seen airlines diversify into the ‘low-cost’ market, retailers ditch their stores for online presence, and the media industry drop paper copy for Read More…

  • March 23 2016 Seasonal marketing: reaching your target market at just the right time

    If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying Read More…

  • March 23 2016 Your blog as a business: successful strategies for writing your way to fame and fortune

    You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is Read More…

  • March 15 2016 The top 5 online marketing challenges for the construction industry and how to overcome them

    The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in Read More…