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Social Media
  • July 5 2017 Where are online ads failing consumers and what can advertisers do to boost engagement?

    Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was Read More…

  • June 5 2017 A step-by-step guide to protecting your SME against brand damage on social media

    In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than 1 in 10 surveyed Australians have now shopped via a social media platform[1]. Successful social media strategies allow small businesses to convert customers to unofficial, yet involved, brand ambassadors who Read More…

  • May 19 2017 Five social media myths you can safely ignore

    For small businesses and even social media managers, social media can often feel like a minefield. Not only is social media changing at the speed of light, it can be difficult to know what information to listen to and what advice to follow. With so many self-proclaimed “social media experts” out there, how do you Read More…

  • May 12 2017 Social media channels your SME needs to be on

    Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should Read More…

  • April 24 2017 Be trendy, experiment – just don’t forget the ‘tried and true’ digital marketing practices

    Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of Read More…

  • March 27 2017 Four ways social media managers can protect their company’s accounts against hackers

    These days, everyone is on social media, and customers expect you to be too. No matter what industry you’re in, if you don’t have a social media presence, you may not be visible or accessible to a large proportion of potential customers. However, once you’re up and running, a worrying issue that social media managers Read More…

  • March 16 2017 Six ways to deliver an email marketing campaign that cuts through the noise

    In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are Read More…

  • March 7 2017 What are the most relevant and useful social media channel for small Creative Businesses?

    Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of Read More…

  • February 28 2017 Digital strategies to better engage customers

    Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In today’s economy, if you don’t keep your customers in focus and nurture your relationship with them, you’ll harm your sales, sustainability and growth. Let’s face it, it’s likely you’ll even end Read More…

  • February 27 2017 How to Win Fans and Influence Purchases

    Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer Read More…

  • February 24 2017 Want to be a big deal? Harness social media to control how your SME or start-up is perceived

    Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers.  However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting Read More…

  • February 15 2017 Disruptive thinking sees Aussie start-up Kwickie accepted into Microsoft accelerator program

    Australian video messaging start-up Kwickie was one of only eight ventures accepted into Microsoft UK’s Accelerator Program, this month, after it successfully pitched to the tech giant in London. Kwickie’s founder and CEO, Jacob Gough said his start-up’s platform – a smart phone app that employs asynchronous video messaging – demonstrated a clear vision of Read More…

  • January 23 2017 Digital branding: six ideas to help your SME nail this increasingly complex task in 2017

    Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list Read More…

  • January 18 2017 What your SMB needs to know about social media compliance in the workplace in 2017

    Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day. Whether or not your business has a social media presence, it’s likely your employees do. With this in mind, it’s important you keep up to date with current trends and potential issues relating Read More…

  • January 17 2017 Are you making the most of the small screen?

    As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs Read More…