In this day and age, is there any business serious about its growth that doesn’t have an online presence of some sort? A website should be the starting point of every company’s marketing and business development plan, although an increasing number of small businesses, particularly side ventures of stay at home mums or those who […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
Any entrepreneur looking to break ground in the online marketplace sector will be familiar with this conundrum: you need to raise capital to launch the business, but without the business and proof of concept, you can’t get the capital. Much like the centuries old argument: which came first, the chicken or the egg? ‘Raising capital […]
What’s a “Landing Page”? If you want to set up an online presence, you need to create a killer website. Then you’ll need to drive people to your website by sending them to a webpage that has relevant information that they are looking for. This webpage is called a “Landing Page”. It generates leads, referrals, […]
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
Technology and tradition are continually battling it out as each fight for their place on the industrial landscape. We have Uber vs taxis, Airbnb vs hotels and now even home chefs vs restaurants. Accomplished entrepreneur, Taryn Williams, has a very different outlook on the infiltration of technology into the status quo – so alternative that after […]
According to popular opinion, it’s not what you say, it’s what you do that is most important. And it’s a principle that appears to have a broad application according to a new Australian customer-insight start up that launched today. When most of us think of ‘market research,’ we think of surveys, focus groups or even […]
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
We don’t take big decisions lightly – especially not when they involve large sums of money. Before booking a holiday, we meticulously scour reviews and before taking out a loan, we’ll scrutinise a plethora of comparison websites. All before signing on the dotted line. But when it comes to selling your home – one of […]
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
