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5 easy ways to get more Twitter followers

Twitter growth

There’s no winning formula for growing your number of Twitter followers – there are multiple, equally valid approaches – but if you follow these five simple steps, you’ll be on the right track for social media success.  

Many small businesses struggle with Twitter. There is a misconception that customers will magically find your account and frantically retweet your updates. It doesn’t work like that. You need to let customers know you’ve gone social and give them a good reason to follow you before you start thinking about complicated growth strategies.

1. Tweet like you’re really, really popular

This might sound ridiculous to Twitter newcomers but there’s nothing sadder than an inactive account. Would you follow somebody who never tweeted? The answer is no unless you want a very quiet timeline. As such, update your Twitter regularly (aim for at least once a day). It doesn’t matter if you have no followers. When someone finally tracks you down, they’re going to look at your brilliant tweets and click the follow button.

2. Add the Twitter button to your website

Once you’ve got the hang of Twitter and feel confident that your updates are interesting, informative and professional, it’s time to let your customers know where to find you. A good starting point is embedding the Twitter button on your website, which takes customers straight to your account. This is a safe first-step for businesses taking a soft approach to social media and, most likely, probably won’t result in a flood of new followers.

3. Update your signature

It might sound like a no-brainer but one of the easiest ways of letting people know you’re on Twitter is adding your handle to your email signature. This ensures all stakeholders in your business know how to find you.

4. Send an email or newsletter

By now you’ve covered the basics. You’re regularly updating your Twitter account, have attracted a few followers from your website button and email signature – now it’s time to get  more proactive. Most small businesses indulge in email marketing or send out an electronic newsletter. Make sure you let customers know you’re on Twitter – with a working link directly to your account – the next time you send one. If someone has taken the time to open your eDM, chances are they’re interested enough in your business to see what you have to say on Twitter.

5. Run a competition

Everyone likes free stuff. Don’t be afraid to take advantage of this universal truth by running a competition. Simply stipulate that a customer needs to follow you on Twitter to enter and watch your number of followers rise. And you don’t need to give away a car or a trip to Bali. Many small businesses do well by simply offering free movie tickets or a book. Just remember there are regulations surrounding competitions – make sure yours is a game of skill (make entrants answer a basic question), so you don’t have to apply for a licence.

  • Melanie

    Oh Oh – Typo: “Just remember their are regulations”

  • Mike Mrkic

    Fixed! 🙂

  • Diana

    The name ‘Twitter’ is a little off-putting. It sounds like it’s for ‘twits’. I think a more apt name would be ‘outburst’.
    What has happened to this generation – we’re on the computer way too much as it is, and now another empty time waster – ‘tweeting’ insignificant comments to and from people unbeknownst to us. Just another distraction for the masses, more work for the small business, more time wasting activities for large corporates who could be spending that energy on a whole lot of other fundemantal issues. And the driver…a revenue generating scam for the IT industry, ok ‘social media’ industry. Where’s the substance people?! Where to from here?!

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